Summary
We work with organizations in all aspects of planning, coordinating, managing and executing all components of Crisis Communications through emergent events and crisis of all scope and nature; and Reputation Management, either as part of larger Crisis Management efforts or as standalone projects.
We have worked through wildfires, floods, earthquakes, hurricanes, tornados, infrastructure failures, healthcare emergencies, shootings, and more.
From the perspective of social crises, we have supported organizations through major issues of public discourse and community polarization, employee fraud, code of conduct breaches, employee/council member misconduct, and major contentious issues within the community.
Overview
We are able to provide you Crisis Communications support in whatever capacity required for the emergent event or crisis at hand, in person or remotely. This includes:
- Operating in a support capacity
- Overseeing and/or managing Crisis Communications efforts
- Executing Crisis Communications deliverables and outputs
- Operating in the capacity of Information Officer throughout an emergent event
- Planning and executing Reputation Management tied to a specific issue of impact
We are happy to operate as part of your EOC/ECC (or equivalent), depending on your community's needs.
We recommend either signing an MOU or an ongoing retainer agreement with our team so that we are set up and ready to go immediately in the unfortunate event that you are struck by crisis.
- MOU: The biggest benefit of an MOU is that they do not carry an ongoing cost, until such a point that we are activated. However, the drawbacks are two-fold, with our work together being more reactive and proactive, and with an understanding that there is no absolute guarantee of availability in the event of a crisis.
- Retainer Structures: While these agreements do carry a nominal ongoing cost, their biggest benefit is that we are available to you at the drop of a hat, with full commitment to serving you in the event that a crisis arises. Under a retainer structure, you'll also receive benefits associated with efforts to proactively ready your team, and discounts on training and Crisis Communications Plan creation, reviews, and updates.
There are times at which we are engaged to operate as an organization's permanent IO, and we are happy to discuss options around structures of that nature, as well.
Outcomes
Proactivity is key to the success of an organization through major emergent events, and most organizations don't have a deep bench when it comes to communications, or crisis communications experience. Working with Catalyst Communications means you'll have access to qualified, experienced crisis communications specialists who can support your capacity through major crises, while intentionally building trust with your residents and setting you up for post-crisis success.
This includes in all phases: pre-crisis, in-crisis, and post-crisis.
Learn more about Crisis Communications Planning
Learn more about Communications & Reputation Management Workshops