Summary
Communications Audits are proactive processes, often in response to rapidly shifting demands and resident expectations of public communications and engagement, or as you experience shifts internally.
These audits act as both a current state and gap analysis, while identifying what's working, where improvements might be required and how to go about those changes, and where there may be gaps in capacity (if any exist).
Overview
While affordable, our Communications Audits are notably thorough, including a significant amount of research and discovery, and internal engagement, along with the potential for inclusions such as a Service Level Inventory and public engagement on communications.
Resulting Audit Reports set direction for your community to excel in various areas of communications moving forward, while creating predictability in how these efforts are to be executed through evidence-based and actionable recommendations.
The capacity review will provide a path forward in terms of staffing and resourcing, if any changes are required at all. Should that be the case, reporting and associated recommendations are clear, objective and costed to ensure predictability and evidence-driven municipal budgeting.
Outcomes
These audits have become more common over the past handful of years, as organizations seek to adjust to the many evolving pressures and demands that require more and more from a communications standpoint.
We often hear that change is needed in public communications and engagement, but that its' hard to know what the best path forward is or where to begin. Well, a Communications Audit is that starting point, and will provide you with your next steps to effect change and improvements where they are needed.
Communications Audits often lead to the development of an effective Communications Plan to drive success in executing recommendations. These processes can flow directly from one to the next, allowing for significant savings through overlapping process.